Full Name
Greg Cruz
Job Title
Chief Customer Officer
Company
Arkestro
Speaker Bio
Greg brings over three decades of leadership experience in procurement technology, customer engagement, and strategic growth. Since joining Arkestro in 2021, he has worked in expanding the company’s Predictive Procurement capabilities, ensuring seamless implementation and measurable outcomes for Arkestro’s customers. His favorite part of working with customers is learning what they do and why they do it that way. You can often find him beginning a sentence with “I am just curious…”

Prior to Arkestro, Greg held leadership roles at Ariba, where he contributed to the company’s exponential growth from an early-stage startup to a global enterprise. He also led consulting initiatives for early-stage technology startups and served as a behavior health educator, guiding individuals through transformative lifestyle changes. His diverse background in technology, consulting, and behavioral science uniquely positions him to drive innovation and long-term value for Arkestro’s customers. Greg holds a BS in Finance from Cal Poly, San Luis Obispo.
Greg Cruz